Whispering Witnesses

A brand world for stories that are felt before they are spoken.

"Trees are the quiet witnesses of our lives. They stand beside our most ordinary and extraordinary moments, never asking to be seen, only whispering their presence. What would life be without our whispering witnesses?" Whispering Witnesses was developed as part of a campaign for the NGO TreeAid, whose mission is to raise awareness of the vital role of trees and to support the creation of the Great Green Wall across the Sahara Desert. Rather than approaching the brief through statistics or direct environmental messaging, we chose a more poetic and emotional route. The project explores trees as the silent companions of our lives, present in our most ordinary and extraordinary moments, inviting the audience to reflect on what would be lost in their absence. Through visual storytelling, contrast, and atmosphere, the campaign aims to create an intimate connection between people and nature, transforming awareness into feeling, and feeling into care. We created a logo, brand guidelines and posters to showcase our work in the final exhibition. Through two contrasting photographic series, the exhibition reveals what we often fail to notice and appreciate. The exhibition aims to invoke both gratitude and a sense of warning towards the beauty of trees and the emptiness without them. It first celebrates the wonder of these everyday moments: a walk in nature, a picnic in the park, a view from the top of a mountain. Then, it confronts us with their absence. Through these powerful images, we aim to tell a story that everyone can relate to