
DB10 Website Design
Web design and brand expression for a performance-led studio.
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"Brands articulate our experience back to us, not religions, not intellectuals, not poets, not politicians"
Avery, J. (2020). Brand Storytelling. Harvard Business School.
Based in London, I build identities, websites and campaigns for founders and B2B brands, grounded in consumer psychology.
Here I share my story, and the stories I've come to tell along the way.

Web design and brand expression for a performance-led studio.
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A brand world for stories that are felt before they are spoken.
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A self-initiated study of luxury brand architecture and storytelling.
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Most people consume news through blindfolds: headlines without context, opinions without evidence, reactions without origin. The information exists; the understanding doesn't.
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Brand guidelines for a climate-tech coalition turning urgency into commercial advantage.
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