My StoryWorksJournalContact
Montserrat Aranguren seated in a wood-panelled room

"Brands articulate our experience back to us, not religions, not intellectuals, not poets, not politicians"

Avery, J. (2020). Brand Storytelling. Harvard Business School.

Brand designer & marketer

Based in London, I build identities, websites and campaigns for founders and B2B brands, grounded in consumer psychology.

Here I share my story, and the stories I've come to tell along the way.

Featured Works

DB10 Website Design
Branding

DB10 Website Design

Web design and brand expression for a performance-led studio.

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Whispering Witnesses
Branding

Whispering Witnesses

A brand world for stories that are felt before they are spoken.

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INSIDE LVMH
Personal Project

INSIDE LVMH

A self-initiated study of luxury brand architecture and storytelling.

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The Rubio Report
Brand & Web Design

The Rubio Report

Most people consume news through blindfolds: headlines without context, opinions without evidence, reactions without origin. The information exists; the understanding doesn't.

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Eden Lab
Branding

Eden Lab

Brand guidelines for a climate-tech coalition turning urgency into commercial advantage.

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View all works →
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Based inLondon
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